If you’re a content writer and need to know what B2B content writing is, you’ll find this article useful. It gives you seven B2B content writing samples that will get you started.
What Is B2B Content Writing?
Business-to-business (B2B) content writing is a specialized form of content marketing, which focuses on the communication between companies and other organizations. This type of content marketing is different from traditional advertising, because the target audience is usually another company. The content should be about a particular industry and provide useful information that can help the reader of the content make a decision to buy or hire a product or service.
For many businesses, content marketing has become a new sales funnel that is being leveraged by sales teams to gain leads, grow sales, and increase profitability.
Understand the Audience
In order to create good B2B content, you need to understand the audience. You need to write in a way that they can easily understand. You also need to keep in mind that your target audience will have very specific needs. For example, if you are creating content for a real estate company, you need to make sure that the content you create addresses their needs and make sure that your content has the right keywords to attract the right audience. You also need to know the terminology that they are using. There may be certain phrases or keywords that they use frequently in order to find specific information.
When creating content for a company, the first thing you need to do is research their audience. Understanding what they want and how they are searching for information is important. It is possible to do this by reading about the business on social media and other online resources. It is possible to check the company’s website to see if it is up-to-date. If you want to write content for this company, you need to ask yourself why. You can use this to understand what kind of content they will enjoy. Content that they will enjoy is the most important thing to try and create.
B2B Content Writing Samples
For those of you looking to get started with content writing for B2B marketing, here are seven samples of B2B content writing samples to give you some inspiration.
- “How To” Guide: How to Write Killer B2B Content
- Product Guides: 5 Types of B2B Product Guides to Grow Your Sales
- Customer Care Guides: How to Write Effective Customer Care Guides
- White Papers: 5 Tips to Writing White Papers That Sell
- Technical Articles: 5 Reasons Why Technical Articles Work for B2B
- Case Studies: 5 Types of B2B Case Studies to Help Grow Your Business
- Blogs: 5 Tips to Writing Killer B2B Blog Posts
“How To” Guide: How to Write Killer B2B Content
In this sample, we discuss how to write killer content that sells, so your visitors want to buy from you. We have broken down the steps into easy-to-follow, actionable chunks. You will discover:
What exactly makes a good sales pitch?
To make a good sales pitch, you have to answer the question “What problem does your product solve?” And then you have to ask yourself: “How can I show my customer that I’ve already solved that problem for them?” To demonstrate that you’ve already solved the problem, you have to go out and find similar products and explain how they don’t solve that problem.
How to write for the customer rather than for yourself
Write what you know, and don’t just assume what your reader knows. If there’s something you need to make clear in your writing, chances are, your reader doesn’t know it either. If you know that, then you can address it in the text.
How to make the case for your product or service in the best way possible
In a way, all of our products are selling themselves, and we’re simply making the sale more efficient. But we still have to explain them in the most compelling way possible. It could be that we’re explaining how our product is going to help a customer solve a problem, and then make the argument for why we’re better than our competition. We could explain what the customer will get out of it, how it will benefit them, and how they’ll use it every day.
How to create content that is shareable
Making the best content possible and being able to engage in conversations that make others want to share your work are the secrets to social sharing success. This is where the content is put together. It’s possible to create a collection of posts or images that are more valuable than just a single piece of content.
Product Guides: 5 Types of B2B Product Guides to Grow Your Sales
Product guides are a great way to sell products or services. But if you don’t write it right, you could end up with a bunch of content that nobody reads. In this article we’ll discuss 5 types of product guides, and we’ll teach you how to create content that people actually want to read The Product Guide for:
- B2C Products
- B2B Products
- Mobile Apps
- Software as a Service (SaaS)
- A Hybrid SaaS Solution
When it comes to product guides, it’s not what you say, but how you say it that matters. Your readers want to know how they can use your product—it’s your job to tell them. But there’s more to selling than just telling readers what they need to do. You also have to show them how they can do it—and how it will help them get results. Product guides are an incredibly valuable sales tool—but only if you design them in the right way.
Customer Care Guides: How to Write Effective Customer Care Guides
Customers expect customer service guides from companies today. And since these guides are written by B2B content writer, they need to be well-written and informative to guide customers through their issues or questions. The problem with most customer service guides is that they’re simply just a list of steps that the customer service agent takes to resolve the customer’s issue. This is usually followed by a list of solutions that the agent used to solve the issue. This is not enough!
A good customer service guide should have more than just steps and solutions. A good customer service guide should be detailed and provide the information a customer needs to know about their issue.
This is an important thing to have in a customer service guide. It’s a statement that defines your purpose for writing the guide. For example, if you’re writing a customer service guide for a company that provides web hosting services, your mission statement might be something like: “Our mission is to provide top-notch customer support and to ensure that all our customers are completely satisfied.”
White Papers: 4 Tips to Writing White Papers That Sell
White papers are important marketing tools in business. With this section, we will share 4 tips to write white papers that sell.
Tip 1: Write a White Paper That Solves a Problem
A white paper is a marketing document designed to persuade readers that you have the solution to their problem. The goal of a white paper is to solve a problem in a specific industry or niche, and do it in a way that positions the author as an expert.
Tip 2: Be Clear About Your Audience
So, you know what to write about. The next step is to decide who you want to read your white paper. Is it a client? A prospective partner? Your boss? What is the best way to reach this audience, either online or in person? What is the most effective medium to communicate with this group of people? Think about how they like to be contacted, and then try to make sure that the contact is the most convenient and comfortable for them.
Tip 3: Write a White Paper That Sells Your Product
You can easily sell your product online if you’ve written a white paper that explains it. A white paper is a short document (usually a few pages) that gives a comprehensive explanation of the product. Writing a white paper is a bit of a challenge for most first-time entrepreneurs, but it’s not impossible. In fact, white papers are a pretty good way to get noticed by major brands.
Tip 4: Have a Unique Perspective
I’ve worked in sales for over 15 years, but I never thought I’d be doing a blog post on how to write a white paper. And I’m not alone. It seems like everyone these days is trying to figure out how to write a white paper, but not many of them are actually writing them. But here’s the thing: there’s no one right way to write a white paper. Your perspective is what matters. You can’t tell what’s going to work by just reading other white papers and taking notes. Instead, you need to write your own white paper. And that means having a unique perspective. What that means is that your white paper will be different from every other white paper. It won’t look like anyone else’s white paper. Be Creative!
Technical Content Writing: 4 Reasons Why Technical Articles Work for B2B
Technical articles provide a unique advantage over other forms of content because they are written to address a specific problem or topic in an understandable way.
They are typically used by businesses as a method to generate leads for their sales team, or by individuals looking for solutions to common problems they might face when working with technology.
Here are 4 reasons why technical content writing work for B2B marketing.
1. They’re easy to write:
Because technical articles are so straightforward, they make it easier than ever for writers to create high-quality articles that have the impact you want.
2. They’re highly engaging:
When technical articles use simple language and focus on solving a problem, they are more likely to be read.
Be concise and specific. Use short sentences and paragraphs. Use simple language. The brain can better process images than text. So, if you can’t find the words to explain how something works, use an image.
3. They’re shareable:
Most articles you write on a specific topic will get shared through social media or other channels.
If you get a lot of shares, you can get more clients from people who saw your post. But what if you don’t have a lot of shares. Should you keep writing? Yes, even if you don’t get a ton of shares.
4. They can help you build authority:
Technical articles can help you build your brand and your reputation. It shows you have expertise in your field, and it can lead to other opportunities. Here is an example of an article I wrote on what is technical content writing.
Case Studies: 5 Types of B2B Case Studies to Help Grow Your Business
If you have been trying to promote your business online with B2B content writing, you’ve probably heard about case studies. Case studies are a type of marketing tool that can help you demonstrate the value of your business or services to potential customers. We’ll talk about 5 different types of case studies and why they’re useful to B2B companies.
Descriptive case studies
A descriptive study is a systematic investigation that examines a phenomenon and its causes, as well as how the phenomenon has influenced and/or changed over time.
A good example of a descriptive study would be a survey. Surveys are very popular today. People use them for many different reasons. For example, they may be used to collect data, analyze the collected data and draw conclusions from it.
Explanatory case studies
Explanatory case studies are a great way to get potential clients on board with your business and understand what you can offer them.
The power of Sayl is demonstrated in the Explanatory case studies. Each case study explains a real situation that someone might face, and then shows how Sayl solved it.
Intrinsic case studies
Intrinsic case studies can describe the actions or experiences of the person being interviewed. They are a great way to illustrate a point or add a personal touch to your content. These types of case studies can be used to explain the background of the person being interviewed, as well as to provide evidence of the success of a particular concept.
If you were selling an eCommerce product, a case study would be used to describe how an individual purchased the product from you, including any special circumstances that may have influenced their decision to buy.
Instrumental case studies
A case study that analyzes the effectiveness of a particular marketing campaign or strategy is an instrumental case study. A marketer can use the information from an instrumental case study to make future marketing decisions about the effectiveness of a certain campaign and whether it will work for his or her own business. The information provided in an instrumental case study can be used to show how much money was spent and how many people were affected by a specific strategy.
For instance, if a business owner wants to show how effective a particular advertising campaign is, he or she can present the results in an instrumental case study.
Collective case studies
Collective case studies shows creative ways in which companies and organizations can leverage the Collective Suite to their own needs. These businesses are using the collective suite to enhance their services.
There are different types of case studies available in the business world. A collective case study is a study designed to help people learn about a company’s culture, products, services, or other important attributes. A well-written collective case study is a powerful tool for building trust, educating stakeholders and creating connections with key decision makers.
Blogs: 5 Tips to Writing Killer B2B Blog Posts
B2B blogging is a great way to get in front of new prospects while educating your readers about your products and services. These tips will help you write engaging B2B blog posts that will get noticed!
- The Value Proposition: Tell the Buyer What They’ll Get
- Research: Determine Your Buyer’s Pain Points
- Craft: Write for the Buyer, Not the Writer
- Brain Dump: Write Down Every Question You Need to Answer
- Insert Relevant Studies, Data and Additional Sources
B2B Content Writing can help you to gain trust and authority. If you want to find the right topics for content writing, you can look for related questions that are being asked on social media. You can also look for similar websites and ask yourself if they have content that will give you ideas for your content. If you do find a great topic to write about, then just make sure you create something unique and useful!
If you’re thinking about going into the content writing industry, you may be interested in what we have to offer. Check out these 7 samples of what you could be creating if you decide to start a career in this field.